Rather that just viewing a scene, a user can interact with it to change viewpoints and control content and settings with a choice of input methods.
The viewer can be shared via a web browser to reach an unlimited audience rather than requiring your viewer to be "in the room". No specialist software in required.
The elements in a scene are not fixed. The viewer can easily be modified to accommodate design changes and visualise alternative development scenarios.
Transition between a neighbourhood, building, and internal layout views seamlessly within a single viewer.
Because the model viewer is entirely digital, unlike a physical model, it does not require storage space after use. And it is available as a basis for future changes should the need arise.
A digital model requires significantly less man hours to create than a physical model saving time and money.